It’s also helpful to do a bit of research first, not just into what types of videos do well (and why), but also for a little self-reflection to decide what types of videos your audience might be interested in. This means if you’re at all serious about finding an audience for your videos, you should really read up on how to beat the YouTube algorithm and get your videos to rank. Like the majority of the social sharing platforms out there, YouTube is built on an algorithmic approach to deciding which videos get seen by whom. Before we dive into how to edit YouTube videos, let’s first take a step back and look at how YouTube works.
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